News

Poser for Professional Advertising and Marketing

MediaPublishers — Sun, 11 May 2008 11:11:50 GMT

May 12, 2008

I personally do not believe Smith Micro's Poser 3D human figure software gets the attention and respect it deserves from professional artists and designers. This goes double for advertising agencies.

By far Poser is the easiest and most cost effective 3D application for creating and using life-like human figures and clothing. The few other applications or plug-ins on the market are expensive and overly complicated to use. Poser is quite user friendly and doesn't take years to learn. There is a very active community that is willing to give a hand when issues arise and Smith Micro's support is top-notch.

I know first hand the power of Poser and the benefit it could have in the advertising and marketing industries. Several years ago we (Poser World 3D staff) were contacted by Turner Broadcasting's (TBS Atlanta) advertising company to create Atlanta Braves baseball uniforms for use on billboards all across the state of Georgia.

I suppose a bit of a backgrounder is in order as to why we were contacted to create the 3D clothing for the Braves billboards. In addition to publishing Designer Today Magazine, my company also owns and operates Poser World which is one of the oldest independent Poser 3D content creation companies around. We've been creating 3D Poser content such as clothing, models, props, textures and even complete 3D scenes since the early 1991 and have been selling Poser content since 1994.

Below are several comps of the billboards that were created with the clothing that we made specifically for the TBS billboards.

We have seen our 3D creations in broadcast media such as televisions advertisements, in motion picture films, book illustrations, print advertisements, movie and television storyboarding, US military usage and of course large format billboards. The list goes on and on. Poser users are only limited by their imagination.

Poser is probably one of the most powerful, affordable and most often overlooked applications for realistic human figure modeling and rendering tools on the market. In Poser you aren't limited to human figures either, it is perfect for animal, insect, fantasy, and sci-fi. You name it and it can be accomplished in Poser.

Fashion Art and Advertising

I am surprised not to see more Poser 3D usage in the fashion industry. It is a very cost effective to display new fashions online that will save money on production photo sessions.

Print Advertising

While we (Poser World) haven't produced a lot of content specifically for print advertising agencies, However, Poser is being used more and more in print and motion advertising. Again Poser is a very cost effective for advertisers to get exactly what they want as it is created virtually.

As you can see Poser has many uses beyond traditional 3D art and animation. I see Poser gaining ground in the mainstream media as a way for agencies to cut costs while producing excellent work for their clients.

If you are looking for cost effective 3D human figures, clothing and accessories Poser is by far the best solution.

Poser Resources

Smith Micro Poser Pro - Poser and other 3D graphics software

Poser World - 3D clothes, models, props, scenes, textures, etc.

DAZ 3D - Poser Figures and Characters

40% Off On All Poser World Content and Memberships

MediaPublishers — Thu, 01 May 2008 08:56:18 GMT

Poser World May Special - 40% off all items on Poser World. Includes unlimited download memberships (some have a free DVD too), Content DVD's (incl. free shipping on DVD's) and individual items.

Coupon/promotional Code: PW-40-OFF

Good through May 15th 2008

We have decided to extend the 40% off sale till May 15th. This may be the only 40% off sale we have this year so take advantage of it today.

http://store.poserworld.com/

DAZ 3D Launches New Version of Free 3D Posing and Animation Software, DAZ Studio 2.1

MediaPublishers — Sun, 27 Apr 2008 11:59:11 GMT

DRAPER, Utah – April 21, 2008 – It’s downloadable. It’s professional quality. It’s easy to use. Best of all, it’s free. The latest release of DAZ Studio hits the market today, providing the industry with a simplified, enhanced version of this premier feature-rich 3D art and animation package.

From DAZ 3D, a leading developer of professional quality 3D software and models, DAZ Studio 2.1 offers the easiest way to quickly create high-quality digital images and characters for use in games and virtual worlds, multimedia and illustration applications. DAZ Studio 2.1 offers extensive pre-configured 3D scenes, poseable characters and accessories to help users get started.

DAZ Studio 2.1 is an ideal solution for professional 3D artists and hobbyists alike. Professional designers and illustrators can render compelling scenery, while gamers may effortlessly modify their own 3D avatars and characters exportable via the COLLADA file format. Families may additionally create scrapbooks and photography with integrated 3D imagery.

With DAZ Studio 2.1, users work with virtual objects to create images of any genre, ranging from medieval to contemporary, proving that artists of all backgrounds can experience the power of 3D.

“DAZ Studio 2.1 is a real milestone in our ongoing commitment to provide high-quality, yet cost-effective, software and content that easily allows any level of artist to create breathtaking art,” said Dan Farr, president of DAZ 3D. “In addition to professional enhancements such as the Sub Division and Drag and Drop features, DAZ Studio 2.1 also offers a simplified QuickStart tutorial feature for 3D novices. Not only do these features help us push the bar to meet the expanding needs of our customers, but we are also introducing the world of 3D to new audiences, from first time artists to transitioning 2D professionals.”

DAZ Studio 2.1 boasts many robust features, including a full-color OpenGL Preview, integration with the powerful 3Delight® Render Engine (compliant with Pixar’s RenderMan®) and Fast-Time™ Rendering via the user’s graphic card hardware. Additional features include:

* Drag & Drop: Automatically fits clothing or hair to 3D figures, eliminating the need for manual fitting. This feature also allows content to be added to a specific area within any scene, rather than just the default location.

* QuickStart: With a step-by-step user interface, pre-loaded DAZ 3D models, scenes and morphs, and access to an extensive online library of high-quality 3D content, QuickStart users gain the fastest and easiest introduction to the world of 3D.

* Levels of Detail (LOD): Allows the user to control the amount of polygonal mesh detail, while retaining universal compatibility of morphs, textures and other accessories. This feature is ideal for importing content into gaming software and virtual worlds.

* Sub Division Geometry (Sub D): Users can take advantage of content created using Sub D to allow more efficient meshes while preserving high-resolution in 3D avatars and figures.

* Multiple UV: Provides easy application of maps optimized for different characters or circumstances, allowing versatility, flexibility and connectivity. Multiple UV also allows creation of avatars that will work in all virtual world applications.

* Content Manager: With an intuitive and powerful database system, users can customize the categorization of their 3D content as they wish without altering files on their hard drives.

* Enhanced UI for Maximum Workspace: The ability to have interface panels and tabs docked however the user chooses, and be collapsed automatically when not in use allows users to maximize their workspace and not feel cluttered by window upon window of features and control points.

“With these new features, DAZ Studio 2.1 has moved a step beyond Poser and other mainstream, more expensive 3D applications,” said M. Milam (“Rosetta”), a DAZ 3D published artist. “DAZ Studio 2.1 is great and easy to use. It’s just the program I have been looking for.”

Pricing and Availability

DAZ Studio 2.1 is free of charge and available on Windows 98® SE or higher and Mac® OSX 10.3 or higher. Each version comes with pre-configured 3D content that is ready to be loaded and rendered into fantastic art at the push of a button. To obtain a copy of DAZ Studio 2.1, register for a free account at www.daz3d.com <http://www.daz3d.com/> , and then visit www.daz3d.com/studio <http://www.daz3d.com/studio> .

About DAZ 3D™

Founded in 2000, DAZ 3D, a privately-held company located in Draper, Utah, is a market leader in 3D software and digital content creation. The company's library of characters and accessories is renowned for its high-quality, versatile and compatible 3D content. DAZ 3D also hosts the popular Artzone.com, a social marketplace for sharing art and exchanging ideas. DAZ 3D is a division of DAZ Productions Inc. For more information, please visit www.daz3d.com <http://www.daz3d.com/> .