Poser for Professional Advertising and Marketing

 May 12, 2008

I personally do not believe Smith Micro's Poser 3D human figure software gets the attention and respect it deserves from professional artists and designers. This goes double for advertising agencies.

By far Poser is the easiest and most cost effective 3D application for creating and using life-like human figures and clothing. The few other applications or plug-ins on the market are expensive and overly complicated to use. Poser is quite user friendly and doesn't take years to learn. There is a very active community that is willing to give a hand when issues arise and Smith Micro's support is top-notch.

I know first hand the power of Poser and the benefit it could have in the advertising and marketing industries. Several years ago we (Poser World 3D staff) were contacted by Turner Broadcasting's (TBS Atlanta) advertising company to create Atlanta Braves baseball uniforms for use on billboards all across the state of Georgia.

I suppose a bit of a backgrounder is in order as to why we were contacted to create the 3D clothing for the Braves billboards. In addition to publishing Designer Today Magazine, my company also owns and operates Poser World which is one of the oldest independent Poser 3D content creation companies around. We've been creating 3D Poser content such as clothing, models, props, textures and even complete 3D scenes since the early 1991 and have been selling Poser content since 1994.

Below are several comps of the billboards that were created with the clothing that we made specifically for the TBS billboards.

Atlanta Braves 1

Atlanta Braves 2

Atlanta Braves 3

Atlanta Braves 4

We have seen our 3D creations in broadcast media such as televisions advertisements, in motion picture films, book illustrations, print advertisements, movie and television storyboarding, US military usage and of course large format billboards. The list goes on and on. Poser users are only limited by their imagination.

Poser is probably one of the most powerful, affordable and most often overlooked applications for realistic human figure modeling and rendering tools on the market. In Poser you aren't limited to human figures either, it is perfect for animal, insect, fantasy, and sci-fi. You name it and it can be accomplished in Poser.

Fashion Art and Advertising

I am surprised not to see more Poser 3D usage in the fashion industry. It is a very cost effective to display new fashions online that will save money on production photo sessions.

Valencia

Print Advertising

While we (Poser World) haven't produced a lot of content specifically for print advertising agencies, However, Poser is being used more and more in print and motion advertising. Again Poser is a very cost effective for advertisers to get exactly what they want as it is created virtually.

Football - Soccer

As you can see Poser has many uses beyond traditional 3D art and animation. I see Poser gaining ground in the mainstream media as a way for agencies to cut costs while producing excellent work for their clients.

If you are looking for cost effective 3D human figures, clothing and accessories Poser is by far the best solution.

Poser Resources

Smith Micro Poser Pro - Poser and other 3D graphics software

Poser World - 3D clothes, models, props, scenes, textures, etc.

DAZ 3D  - Poser Figures and Characters

 

Copyright © 2008, Designer Today Magazine - Poser Gazette, All Rights Reserved
 

DAZ 3D: New Releases

72% off
DAZ 3D Software
Economic Stimulus
Bundle

DAZ|Original


30% off
Sadie HairStylz
by 3D Universe


40% off
Thistledown for
V4/A4

by Sarsa
& Mada
& Thorne


30% off
Sassy #9 for A4
by Arasii
& 3DSublime


30% off
The Neighbourhood
HDRI

by Sadot


30% off
Ninja Setsuko Bundle
by svdl
& hongyu
& Tony Puryear
& Damsel1


30% off
Ninja Setsuko for V4
by Third Degree

by Damsel1
& Tony Puryear


30% off
Setsuko's SchoolGirl
2 by Hongyu

by hongyu
& Tony Puryear


30% off
Ninja Armor 2 for
Ninja Setsuko, V4 &
A4

by Tony Puryear
& svdl


30% off
Ninja Armor 1 for
Ninja Setsuko, V4 &
A4

by Tony Puryear
& svdl


30% off
Goth Dollz Vol 1
by Ryverthorn


30% off
Goth Dollz Vol 2
by Ryverthorn


30% off
IBL Skies
by Sadot


30% off
IBL Cold Days
by Sadot


30% off
IBL_WarmDays
by Sadot


30% off
HDRI Scenes
by Sadot


10% off
V4 Bodysuit &
Expansion Pack
Texture Set

by Davorama


25% off
Hiro RealmStrider
by SilverElf


30% off
Zilly
by lyRainbow


30% off
Venice for Carrara
by Richard Szydelko


30% off
4blueyes IBL Classic
by 4blueyes


30% off
Ancient Astronauts
by Alan Armstrong


50% off
Carrara 3D Express -
Boxed Version

DAZ|Original


100% off
Darcy for Victoria 4
DAZ|Original
by KymJ



ArtZone New Releases
30% off
Coelophysis Skins
by RawArt / Rawnrr


20% off
Vampire Clans
by RawArt / Rawnrr


30% off
V4 Grey
by RawArt / Rawnrr


20% off
M3 Draguul
by RawArt / Rawnrr


70% off
Rons Wings of Water
by deviney


30% off
V3 Rayne Magnets
Fits

by Lyrra Madril


30% off
V3 Base Magnet Fits
by Lyrra Madril


50% off
Woodland Fae
Cavina A3

by AGentleMuse

30% off
Sombre Moods for
Sensibility

by Diane


20% off
Ultimate Digital
Fabric Pack: Molly

by Diane


30% off
Tiala V4
by Zadya


30% off
Portrait Artists
Backgrounds

by Diane


30% off
A4 - V4 Eyes
Merchant Resource

by Silencer


30% off
Fashion Colors for
Aiko 4 Long Hair

by Silencer


20% off
Gothic Beauty
by Silencer


30% off
Hip Hugger
by Silencer


20% off
Fashion Colors for
Rose Curls

by Silencer


30% off
FreshPepper
by Silencer


30% off
Secret Fashion
by HH Drache Design


20% off
Animalistic
by HollyLane

Poser World Wizard Master Outfit with Cloak for Michael 3

This set contains a coat, pants, cloak and hair. The Pants and Coat are both conforming and contain Style and Movement morphs. The hair is a standard hair prop and has morphs to fit David, Luke and Matt. Finally a Dynamic cloak is included.

Wizard Master for DAZ Michael 3 

 

If you are a member of Poser World you can download it here.

If you aren't a Poser World member you can purchase this item ($12.00) from the Poser World store.

Until May 15th you can get 40% off of this item and everything else in the Poser World store including unlimited download memberships and the full content DVD's using promo code (when checking out): PW-40-OFF

Poser World Store

Poser World

Meshbox: Announcing Spies in Time: Porsche Carrera GT 2007

The high-performance Porsche Carrera GT sports a V10 engine allowing for more than 600 horsepower and can go from 0 to 62 mph in just 3.9 seconds. With the rich price tag and ability to super-accelerate, the Porsche Carrera GT is a car of choice among spies that love to be the source of envy among his peers. New from Meshbox!

You will be amazed at the beauty of this model!

About Spies in Time 2007 Vehicles Volume 1

Spies in Time 2007 Vehicles Volume 1 is a set of eight vehicles, including sports, luxury and utility vehicles that spies, undercover agents, anti-terror agents and the billionaire gentleman diplomat. Enter the world of Spies in Time 2007 - a post Cold War world no longer dominated by two opposing ideologies.

You can purchase this model by itself or as a part of Spies in Time... This model set includes all seven publicly released models plus a bonus model!

Also available on Content Paradise.

See the original announcement and new renders.

Contents

-3DS format model + 17 texture maps and one transparency map

-Poser 6+ PP2 Prop Versions of car mapped to native Poser textures
-Bryce BR 5 Version of car -2 Vue VOB object versions of car: an unpainted "primer" version and a painted version with mapped Vue shaders

 

Poser World Freebie: Sweetness for Stephanie 3

Sweetness for Stephanie 3 is a conforming Skirt and Halter top set, the Skirt has movement morphs built in and can also be used in the cloth room as a hybrid.
 
 

DAZ New Releases and Cinco de Mayo Special


DAZ New Releases
30% off
Classic Fantasy
Heroine for V4 and
A4

by blondie9999


30% off
Modern Muses:
Esmeraude

by surreality


50% off
Caribbean Queen
Clothes V4 & A4

by Harvey Mann


30% off
Hi-Fantasy - Pirate
for V4

by Pretty3D


30% off
Pirate Ship
by Evil Clown


30% off
Faerie Dragon
by Ryverthorn


50% off
Wyvern 2 Motions :
Threat Display

by Cliff Bowman


30% off
Thermal Radiance: 80
Lights for Poser 6+

by Skyewolf


30% off
Animator DAZ Studio
PlugIn

by RNURNB


30% off
Decal Master
by texgabry


30% off
Texture Paint Helper
by texgabry


30% off
Songbird ReMix
Motherhood

by Ken Gilliland



ArtZone New Releases
30% off
TexTiles - BabyLove
by HollyLane


Only $8.95
Sensuous Buttons
by nirvy


20% off
Sensuous Moods for
the Harem Dancer

by nirvy


30% off
Basic Black for the
MFD

by Anniebel
& Fisty


30% off
Fantasy Horse Action
by Don Albert


30% off
Birds photographs
by Lucie


30% off
Sassia for V4
by AGentleMuse


40% off
Flirtatious for the
A4/V4 Mini Dress

by Morris


30% off
Bakers Dozen for
SSF006

by Kassia


30% off
Piquant for Hot
Chili

by ~Wolfie~


40% off
Peony for SP
by AGentleMuse


30% off
Panther for Techno
Tabby

by Rhadeya


40% off
Reality V3
by Corinne
(ExileDesigns)


30% off
Surrealite : IA's
Outfit 4

by surreality


30% off
Lilly for Aiko 3
by 3DSublime


30% off
Dye 4 Nyoko Short
Hair

by HollyLane


30% off
Elegance for Faith
for V4/A4

by Romantic-3D


30% off
Fae Bliss
by Jan


30% off
Ranger Hair: Color
and Movement

by Maskim Xul


30% off
New Exciting
Adventures

by HH Drache Design


25% off
Dye 4 Aiko 4 Long
Hair

by HollyLane


30% off
Kool Kitty for
Techno Tabby

by ~Wolfie~


30% off
Jazzy Jane
by ~Wolfie~


40% off
Lavinia for Aiko 3
by AGentleMuse


15% off
Sporty Fun
by HollyLane


80% off
Draconian
by Gareee


30% off
Dragon Ballista
DAZ|Original
by The AntFarm


100% off
Days of Cider
DAZ|Original
by Predatron



New Platinum Club Items
Platinum $1.99
Dream Home: Main
Floor Guest Room
DAZ|Original
by Redhouse Studios


Platinum $1.99
Dream Home -
Eclectic Main Floor
Guest Room Decor
by Moyra


Platinum $0.99
Cats and Swords
DAZ|Original
by nirvy



Top Sellers
Only $35.95
by Stonemason

Only $24.95
Eve - Character and
Hair

by Valea


Only $19.95
Delirium V4/A4
by Sarsa
& Lady Littlefox


Only $24.95
Dragon Island
by Faveral


Special Offer
Don't Just Eat Tacos . . .

Celebrate Cinco de Mayo with us

Enjoy spending a $5 VOUCHER through May 5, 2008

Arriba, Arriba, Andale, Andale


*Through May 5, 2008
Special Offer


Neftis Lowers Prices on All Her Sets - Some as Low as $7!
Save an extra 20% throughout the weekend*


Choose from Daryl Hair, So Trendy Hair, Madelyne Hair, and much more!


*Through May 3, 2008

40% Off On All Poser World Content and Memberships

Poser World May Special - 40% off all items on Poser World. Includes unlimited download memberships (some have a free DVD too), Content DVD's (incl. free shipping on DVD's) and individual items.

Coupon/promotional Code: PW-40-OFF

Good through May 15th 2008

We have decided to extend the 40% off sale till May 15th. This may be the only 40% off sale we have this year so take advantage of it today.

http://store.poserworld.com/

DAZ 3D - Hi-Fantasy Pirate Victoria 4 - 50% off

'Hi-Fantasy - Pirate' outfit consists of high quality mesh models with dynamic morphs. These morphs provide to advanced movement morphs to conform realistically with the character movements. All accessories that complete the fantasy pirate outfit are easy to use. This pack includes complete fantasy pirate outfit, smart props, hairs and hand files.

50% off through May 1st, 2008

hi-fantasy

Click here to go to DAZ 3D

Content Paradise - All Esha items on sale

Esha has announced that all the Esha created items are on sale at Content Paradise. The sale officially ends on April 30 but will be extended to May 4th, 2008.

View Esha's products

DAZ 3D - Liquid Rust does it again!

April 24, 2008

Halena v4/Mystic Story Bundle includes texture/color options for hair
 

 

 

 

 

 

 

 

SAVE 50% for a limited time.

Also check out Snaggletooth Caverns and Erika for V4 sales . . .

See the newsletter for details
http://www.daz3d.com//newsletter/2008/dn/newsletter4_24_08.html  

New items from Poser World

These items are available as individual items and as items in the Poser World unlimited downloads area.

Naval Intelligence Hut 4 Scene

Naval Intelligence Hut 4 Scene
A re-creation of Hut 4 at Bletchley Park, Decrypted Enigma messages were sent there from Hut 8 to be translated and forwarded to the Naval Intelligence Division at the Admiralty.

Naval Intelligence Hut - 4mb - Poser World Store - $12.00
Also available in the members unlimited download area.

 

Boston Casual Outfit for Victoria 3

Boston Casual Outfit for Victoria 3
Boston Casual is a pants and top set for Victoria 3, the top has morphs for Breast size 1, Longer and Show tummy button, the pants has a Lower waist morph, the set comes with lots of extra textures and MAT Files. Includes Suzy Loafers for Victoria 3.

Boston Casual - 8.7mb
Suzy Loafer - 354k
Poser World Store - $12.00
Also available in the members unlimited download area.

 

Netherworks Studios announces free weekly figures

Netherworks Studios is pleased to announce our newest promotion, the Weekly Free Figure!

Each week you will be able to get one of our original 3D figures (for Poser or DAZ Studio) at absolutely no cost.

Each figure comes fully loaded with textures, morphs, phenomes and poses and is completely jointed with Arm & Leg IK (Poser) and Joint Limits (optional). They also come ERC enhanced with Hand Grasp & Spread Dials plus Head, Foot and Hand Scaling Dials.

All of our "furry" toons are sex-changeable and can be male or female versions with the turn of a dial. Many of our figures have added features like poseable tails, retractable claws and so on.

We also have companion packages, clothing and so forth, available as purchasable products. Folks who may have already purchased or received one or more of our figures should still check the store periodically as we'll be adding freebies and products to expand and enhance these fun and lovable critters.
 
Currently there is no expiration for this offer. However, the files are hosted in the store so you will need a store account to download them. No purchase is necessary.  You are under no obligation.

Be sure to check back each week and/or sign up for the site newsletter so we can let you know.

This week's figure is Secret Danger Cat!

RaRa Summer dress for Sadie - Free

Poser World has released a Summer RaRa dress for Sadie, the dress has movement morphs built in for easy posing of the skirt area. This is part of the Summer Sadie set in the Poser World members area.

pw-raradress

Download here

Nancy Boots for Victoria 3 - FREE

Morphography has released a pair of conforming boots for DAZ's Victoria 3. They include features such as unzipping, a variety of morphs and four texture sets.

MORPH-nancy3c

Download here

DAZ 3D Launches New Version of Free 3D Posing and Animation Software, DAZ Studio 2.1

DAZ 3D 

DRAPER, Utah – April 21, 2008 – It’s downloadable. It’s professional quality. It’s easy to use. Best of all, it’s free. The latest release of DAZ Studio hits the market today, providing the industry with a simplified, enhanced version of this premier feature-rich 3D art and animation package.

From DAZ 3D, a leading developer of professional quality 3D software and models, DAZ Studio 2.1 offers the easiest way to quickly create high-quality digital images and characters for use in games and virtual worlds, multimedia and illustration applications. DAZ Studio 2.1 offers extensive pre-configured 3D scenes, poseable characters and accessories to help users get started.

DAZ Studio 2.1 is an ideal solution for professional 3D artists and hobbyists alike. Professional designers and illustrators can render compelling scenery, while gamers may effortlessly modify their own 3D avatars and characters exportable via the COLLADA file format. Families may additionally create scrapbooks and photography with integrated 3D imagery.

With DAZ Studio 2.1, users work with virtual objects to create images of any genre, ranging from medieval to contemporary, proving that artists of all backgrounds can experience the power of 3D.

“DAZ Studio 2.1 is a real milestone in our ongoing commitment to provide high-quality, yet cost-effective, software and content that easily allows any level of artist to create breathtaking art,” said Dan Farr, president of DAZ 3D. “In addition to professional enhancements such as the Sub Division and Drag and Drop features, DAZ Studio 2.1 also offers a simplified QuickStart tutorial feature for 3D novices. Not only do these features help us push the bar to meet the expanding needs of our customers, but we are also introducing the world of 3D to new audiences, from first time artists to transitioning 2D professionals.”

DAZ Studio 2.1 boasts many robust features, including a full-color OpenGL Preview, integration with the powerful 3Delight® Render Engine (compliant with Pixar’s RenderMan®) and Fast-Time™ Rendering via the user’s graphic card hardware. Additional features include:

* Drag & Drop: Automatically fits clothing or hair to 3D figures, eliminating the need for manual fitting. This feature also allows content to be added to a specific area within any scene, rather than just the default location.

* QuickStart: With a step-by-step user interface, pre-loaded DAZ 3D models, scenes and morphs, and access to an extensive online library of high-quality 3D content, QuickStart users gain the fastest and easiest introduction to the world of 3D.

* Levels of Detail (LOD): Allows the user to control the amount of polygonal mesh detail, while retaining universal compatibility of morphs, textures and other accessories. This feature is ideal for importing content into gaming software and virtual worlds.

* Sub Division Geometry (Sub D): Users can take advantage of content created using Sub D to allow more efficient meshes while preserving high-resolution in 3D avatars and figures.

* Multiple UV: Provides easy application of maps optimized for different characters or circumstances, allowing versatility, flexibility and connectivity. Multiple UV also allows creation of avatars that will work in all virtual world applications.

* Content Manager: With an intuitive and powerful database system, users can customize the categorization of their 3D content as they wish without altering files on their hard drives.

* Enhanced UI for Maximum Workspace: The ability to have interface panels and tabs docked however the user chooses, and be collapsed automatically when not in use allows users to maximize their workspace and not feel cluttered by window upon window of features and control points.

“With these new features, DAZ Studio 2.1 has moved a step beyond Poser and other mainstream, more expensive 3D applications,” said M. Milam (“Rosetta”), a DAZ 3D published artist. “DAZ Studio 2.1 is great and easy to use. It’s just the program I have been looking for.”

Pricing and Availability

DAZ Studio 2.1 is free of charge and available on Windows 98® SE or higher and Mac® OSX 10.3 or higher. Each version comes with pre-configured 3D content that is ready to be loaded and rendered into fantastic art at the push of a button. To obtain a copy of DAZ Studio 2.1, register for a free account at www.daz3d.com <http://www.daz3d.com/> , and then visit www.daz3d.com/studio <http://www.daz3d.com/studio> .

About DAZ 3D™

Founded in 2000, DAZ 3D, a privately-held company located in Draper, Utah, is a market leader in 3D software and digital content creation. The company's library of characters and accessories is renowned for its high-quality, versatile and compatible 3D content. DAZ 3D also hosts the popular Artzone.com, a social marketplace for sharing art and exchanging ideas. DAZ 3D is a division of DAZ Productions Inc. For more information, please visit www.daz3d.com <http://www.daz3d.com/> .

Poser Gazette News Submissions

I welcome all news and poser item announcements/releases by commercial and independent content creators (authors). If it is Poser related I would love to hear about it. You can use the contact form and I will follow-up via email.

I really want to build a high quality Poser and related information and news resource and I need *YOUR* help.

Best Regards,
Allen Harkleroad

3D Independent Content Creators Guild

If you are a independent content creator (3D) I would like to invite you to join the Content Creators Guild.

"A community for independent content creators to collaborate on projects and share their creative 2D and 3D content products - for Poser, Vue, Bryce, MAX, Daz Studio and more."

Website: http://www.contentcreatorsguild.net/

 

Poser World Releases 233 Individual poser Items

Poser World

Poser World has released 233 individual items to the Poser World online store. Figures and categories include: Michael 3, Victoria 3, Victoria 4, Props, Stephanie 3, Aiko 3, Luke and Laura, David, Miki, Scenes, G2 Male and Female, Hiro and Apollo

Save 10% off (on any order of $20 or more through April 30, 2008) use promo code: PWIND0408 (use code during payment).